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Be Different
勇於與眾不同

Being unique is the new norm, so how can marketers reach “different” consumers?


獨樹一格成為新的王道,行銷人員如何能引起「與眾不同的」消費者興趣?

Discussion Questions

- Would you describe yourself as “weird”? Why or why not?
- Do you try to connect to people who share your special interests? Explain.

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